This free workshop is hosted by Development West Coast and run by Dr Mike Dickison as part of the West Coast Wikipedian at Large project. Most people visiting the West Coast are getting their information from Google and Wikipedia, so we need to make sure the information they're seeing is detailed, comprehensive, and accurate. But Wikipedia is an encyclopaedia, not a marketing tool, and you can't use it to directly promote your business. There are other options, like the free travel guide Wikivoyage, and the free image library Wikimedia Commons. In this workshop you'll learn what you can do to raise the profile of the West Coast and your business without breaking any rules.